how to create a digital marketing strategy ?
Here are some steps that you can follow to create a digital marketing strategy:
- Define your target audience and buyer personas.
- Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).
- Analyze your current digital channels and assets.
- Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- Develop a content marketing plan and optimize for search engines.
- Utilize social media platforms.
- Monitor and report on your progress.
- Continuously improve and update your strategy.
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